About
Real estate creative leadership
Trent Falls is a Charlotte-based real estate marketing manager with 10+ years of experience across student housing, lease-ups, property management, luxury brokerage, and development. He builds brand identities, in-house marketing functions, and CRM workflows supporting leasing and sales.
Approach
Creative work with context
Trent’s work connects brand strategy, marketing operations, and creative production for real estate teams, properties, and development portfolios.
His experience includes managing an annual marketing budget, supervising staff and volunteers, and partnering directly with owners and executives.
Perspective
Built for the details
From brand identities and launch materials to websites, investor proposals, CRM workflows, and leasing support, the work stays grounded in the needs of the property, audience, and team.
Principles
Clarity earns attention
Clear positioning, usable systems, and thoughtful creative work help real estate teams support leasing and sales.
Experience spans residential development, build-to-rent, land, commercial projects, luxury brokerage, student housing, and third-party property management.
Build the brand, the system, and the follow-through.
Trent Falls
The portfolio features owner-approved work and complete case studies only, with each story framed around the role, process, and confirmed scope.
Experience
Career timeline
Sutton Capital Group
Marketing & Brand Manager · 2025–Present · Charlotte, NC. Brand identities, launch materials, websites, proposals, signage, renderings, templates, and CRM workflows.
Henderson Ventures
Marketing Manager · Mar 2023–Jan 2025 · Charlotte, NC. Built the marketing department and HV Media for a luxury brokerage supporting 30+ agents.
Faith Chapel
Marketing & Communications Manager · 2021–2023. Digital marketing, online communications, CRM automations, and volunteer-led campaigns.
Bottom Line Property Management
Marketing Manager · Jan 2019–May 2020. Marketing for 102+ third-party-managed properties across affordable and luxury housing, single-family rentals, and multifamily communities.
Lenox Development Group
Marketing Media Coordinator, Contract · 2018–2019. Branding, websites, and leasing materials for commercial and mixed-use developments, including 100+ commercial salon suites.
PeakMade Real Estate
Leasing & Marketing Manager, Lease-Up · Sep 2017–Jan 2018 · Valley Falls Apartments, Spartanburg, SC. Helped build the leasing and marketing team for a 200-unit lease-up.
Education & tools
Education and tools
Education
Western Carolina University · Communication degree in progress · 9 credit hours remaining · Leadership minor completed.
Property and leasing
Yardi, RealPage, Entrata, Rently, MLS, Follow Up Boss, and Luxury Presence.
CRM and analytics
HubSpot, Salesforce, Google Analytics, Tag Manager, Search Console, Looker Studio, Google Ads, Meta Ads Manager, SEO, email automation, and AI workflow automation.
Web and creative
WordPress, Elementor, Wix, Squarespace, Canva, Adobe Creative Suite, Premiere Pro, Final Cut Pro, CapCut, drone, and site visualization.
Operations
Asana, Trello, Notion, Slack, Microsoft Office, budget forecasting, and investor and proposal presentations.
Earlier experience
Kenney Companies · Leasing Consultant / Marketing Intern · 2014–2017. Contributed to a 99% student-housing prelease through rebranding, outreach, resident engagement, and marketing support.
Let’s make the next story clear
Recruiting for real estate creative leadership? Contact Trent to start a conversation.
Prefer email? info@normantfalls.com
