Challenge
Build a marketing function
Henderson Ventures needed an in-house marketing function to support a luxury brokerage, 30+ agents, listings up to $6.5M, and sister brand Ziba.
The scope included agent marketing requests, listing campaigns, lead tracking, CRM automations, agent education, and coordination of in-house photography, video, design, and web services.
A practical marketing structure built around the work agents needed every day.
Henderson Ventures
The focus was operational: bring requests, campaigns, creative production, and follow-up into a coordinated in-house function while supporting Henderson Ventures and its sister brand, Ziba.
Role
Marketing Manager
Trent built the marketing department and HV Media, reported to ownership, managed a $200K annual marketing budget, and supervised two marketing ambassadors.
Agent requests
Organized marketing requests to create a clearer internal workflow for agent support.
Listing campaigns
Supported listing campaign needs as part of the in-house marketing operation.
Creative production
Coordinated creative production through the department and HV Media.
CRM follow-up
Supported CRM follow-up as part of the broader marketing workflow.
Approach
Build the system around the work
The approach was to establish an in-house marketing function that could coordinate requests and creative needs across Henderson Ventures, while also supporting Ziba.
Create a department
Establish HV Media
Coordinate production
Support follow-up
Scope Facts
Confirmed responsibilities
The work was defined by a focused set of organizational responsibilities and support commitments.
30+
Agents supported
$200K
Annual marketing budget managed
2
Marketing ambassadors supervised
Deliverables
Marketing operations delivered
Trent delivered an in-house marketing department and HV Media, supporting agent requests, listing campaigns, creative production, lead tracking, CRM automations, and agent education.
He also coordinated in-house photography, video, design, and web services; supported 30+ agents; and provided marketing support for Ziba.
Verified outcomes are attributed to Trent’s work and the brokerage’s results separately.
Verified outcomes
Trent led a Charlotte FC campaign that generated 59,000 CRM contacts. The brokerage’s social audience grew from 8,000 to 16,000 during his tenure; this is an organization-level outcome.
Recruiting real estate leaders?
Contact Trent to discuss real estate marketing, brand strategy, and marketing operations leadership.
Trent Falls · Charlotte, NC · Open to Atlanta